![]() ![]() If the app crashes or a video buffers, customers may leave our platform and view the content elsewhere,” says Yadav. “We have only milliseconds to grab customers’ attention as they enter our website or open our app. So if someone in Singapore clicks on ScoopWhoop’s content hosted in India, for example, the request is routed to the closest edge server to minimize latency. To serve customers across different parts of the country and around the world, ScoopWhoop uses Cloud CDN to speed up content delivery through a globally distributed network of servers. For mobile users in rural areas, data-intensive content such as videos may load slowly because of poor internet connections. Users on mobile devices make up 80% of sessions on ScoopWhoop. The team releases two updates per day to improve app performance and introduce new features such as livestreaming on Unscripted and video calling on OK Tested that keep customers coming back for more.Ĭonnecting millions of viewers to viral content ScoopWhoop’s shift to GKE allows for faster deployment and development. “We can invest more time on coding and less on managing resources.” The result is 99% uptime and a 50% reduction in infrastructure costs while removing operational burdens,” says Yadav. “Autoscaling on GKE helps us to match capacity with real-time demand. This approach meant the company incurred unnecessary costs from idle VMs when traffic returned to normal. Previously, ScoopWhoop provisioned VMs with excess capacity to prevent downtime from traffic spikes. It’s hard to predict when a ScoopWhoop meme or video will go viral, but when it happens, traffic increases as much as 100x when people click or share the content. Save money with our transparent approach to pricingĮnabling innovation with a scalable, cost-effective infrastructure Rapid Assessment & Migration Program (RAMP) ![]() The company said this large user base and reach, along with the group's proven digital and go-to-market omni-channel capabilities, will help all brands in the group to successfully create, launch and market products in the beauty, skincare, personal care, male grooming, and parenting categories.Migrate from PaaS: Cloud Foundry, OpenshiftĬOVID-19 Solutions for the Healthcare Industry ![]() With this acquisition, the Good Glamm Group now generates an aggregate of 3.5 billion monthly impressions and has over 150 million unique users through its media division, which comprises POPxo and ScoopWhoop. "Being part of Good Glamm Group gives us the chance to substantially scale up to delight our audiences all while becoming a defining force in the content to commerce revolution." Sattvik Mishra, Co-Founder, ScoopWhoop, said ScoopWhoop is proud to have built a brand loved by young India for its fun and lifestyle-focussed content. It's a privilege to have Sattvik, Rishi, Sriparna join the Good Glamm Group family and have ScoopWhoop accelerate the Group's foray into building a content-to-commerce platform for the burgeoning male grooming and personal care segment." It said the group is currently building and buying male grooming brands that create best-in-class male personal care products, and will leverage its content-to-commerce capabilities to launch them online and offline across the country.ĭarpan Sanghvi, Group Founder and CEO, Good Glamm Group, said, "I have been an ardent user and fan of ScoopWhoop for a long time. The Good Glamm Group's commerce stack, coupled with ScoopWhoop's content capabilities and digital reach, will turbocharge the group's D2C capabilities in the male grooming segment, the statement said. The men's grooming segment is a $1.5-billion market.
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